Clarity for Entrepreneurs.
When the time is right, we can help you “make it happen.”
We know the entrepreneurial road.
Since 1995 Steve has used his vast business experience to equip business leaders in more than twenty industries to gain clarity and confidence to grow their businesses by identifying and focusing on their strengths, and building an effective team to maximize organizational effectiveness. In total, Steve has more than 35 years of business experience having started or owned 17 companies in 8 different industries. Put Steve Cesari’s business experience to work for you!
Working with Entrepreneurs and New Products Is One of Our Absolute Specialties
The Juiceman Story
In 1989 Steve started Trillium Health Products, marketer of the Juiceman Juicer, and in 1992, Inc. Magazine named Trillium one of the fastest growing privately held companies in the United States, and in that same year Cesari was nominated “Entrepreneur of the Year.” Steve and his company were the topic of many articles, including Fortune, People, Success, USA Today, Wall Street Journal and many others. Having successfully sold Trillium in 1993, Steve has been involved in starting several other ventures, including, co-hosting his own radio program and producing and hosting a fitness show for television.
We will let the client tell you about this one.
“I met Steve Cesari in 1998. He had read an article about my company in the Atlanta Business Chronicle and contacted me about doing some direct marketing with my product, the Momentus Swing Trainer. After checking him out, we proceeded to work out a strategy to gain exposure and increase revenues. Steve was instrumental in getting us on QVC and offered great advice regarding our royalty arrangement with David Duval. Steve introduced me to several people in the Direct Marketing Industry and helped coach me with the details of producing a successful infomercial.
Momentus Golf now has the top selling trainer on the market. More than 100 professional golfers on the PGA tour and 100,000’s of amateur golfers use the Momentus Swing Trainer. It is distributed through 1000’s of retail golf outlets across the US and around the world. Steve helped us exceed our goals in marketing the Momentus Swing Trainer.
Steve is creative and energetic. When he says he is going to do something it gets done. I would recommend him to anyone seeking to gain exposure and increase market share for their product. Please feel free to contact me if you require additional information.”
President and Founder
From May 1985 – August 1989 Steve, as General Manager, was responsible for the day-to-day operations of this 50,000 sq. ft. full service sporting goods store (which was the first warehouse sporting goods concept). There he hired and managed 125 people, including training, plus managed duties of purchasing, payroll, merchandising, inventory control, promotion and advertising. Under Steve’s direction, revenues grew to 12M to become number one store in chain.
From July 1979 – September 1984 Steve served as Owner and Manager
Champs Sport Shop – Panama City Mall Champs Sport Shop – Lenox Square Mall. Responsible for day-to-day operations including, hiring, training, purchasing, payroll, merchandising, inventory control, promotion and advertising. Grew revenues in Lenox to over 3M annually to become number one store in chain.
The Cesari Companies also has an extended virtual network of communications experts to serve you.
Ericho Communications | www.erichopr.com
Strategic Public Relations, Crises
Communications and Media Training
Eric Yaverman now runs New York City agency hot shop Ericho Communications. Eric brings 27 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. In 1985, Eric co-founded Jericho Communications (the 11th ranked PR firm in the country at the time) and served as its president for 21 years before their highly touted and successful merger in 2005.
Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as Sony, Progressive Insurance, TCBY, Mrs. Fields, Subway Sandwiches, IKEA Home Furnishings, Domino’s Pizza, H&M and American Express, among many others.
THE WELL® Marketing Communications | www.lookintothewell.com
Strategy, Branding, Execution
Led by Founder/Creative Director Robert Worley, a 30-year communications veteran, THE WELL® ‘s talent pool includes Strategic Growth Planner Michael Sinclair, former Wi-Ex CEO and Channel Marketing Specialist Lloyd Meese, Enterprise Software/Website Developer Ben Bowden and Art Director Steve Lee.
THE WELL® has the systems, talent and experience to transform brands. Asking the right questions in the right order, they draw on knowledge from previous successes before deploying their creative communications skills. Their core account strengths lay in B2B, Consumer Services (with a heavy concentration in design and construction fields), Financial Services, Healthcare, Food and Christian/Nonprofit sectors.
Cesari Direct | http://www.cesaridirect.com
Rick Cesari, Founder, Partner & CEO
A true DRTV pioneer, Rick has helped to build some of the most successful brands in America ranging from Microsoft and Clorox to the George Foreman Grill, Oxi Clean and Sonicare. Through his leadership, Cesari Direct has become one of the best brand-building, response-generating agencies in the United States. Rick has also served as a Director of the Electronic Retailing Association.
Cesari Direct is a full-service, brand-building direct response agency. Since 1993, they have demonstrated repeatedly that no one knows more than they do about building brand equity while driving consumer behavior through direct response. Their model is 100% accountable, we know what’s working…..they don’t guess.
Their fully integrated campaigns (DRTV, radio, print, digital and social) will build your brand while generating quality leads… driving direct sales, online or retail… giving you more impact for every single media dollar… and increasing your marketing ROI.
Branding Strategy, International Relations, Managing Director Stockholm
Courtney brings unique experience and talent to the team. Her marketing and international relations experience in Asia and Europe gives our clients a distinct edge and a fresh perspective.
After completing undergraduate studies at Columbia University Courtney was a public relations specialist in the media capital of the world – New York City. After working with a broad range of clients, from fashion mavens such as H&M to global projects like NYC2012 Olympic bid, she moved to Japan for a year and worked with the Japanese government in order to engage in grassroots level diplomacy and establish business relationships. Courtney received her International MBA from the Stockholm School of Economics and is currently based in Amsterdam where she is helping to prepare a fitness product for worldwide distribution.
Same Paige Communications
Stefany Cesari is the President and Silver Lining Specialist at Same Paige Communications, multi-disciplined lifestyle, food and beverage agency that specializes in creating the ideal balance of public, media and client relations through strategic communications. Through her boutique agency, Stefany is able to closely provide each client with a higher level of care and personal attention in order to truly understand their individual needs and execute an appropriate strategy of product placement, trend forecasting, promotions, events and celebrity relations.
Stefany has established and maintained relationships with top media outlets including Wall Street Journal, InStyle, The Today Show, Cosmopolitan, New York Post, SELF, Gotham, NBC New York and more. Stefany’s creative energy and self-professed love of talking to strangers bring a fresh dynamism to the industry and her clients.
Launch with experience for your next great idea! Contact us today for the clarity to get there.